HISTORY

community & tradition

As our nation celebrates its 250th anniversary, we reflect on the values that have united communities for generations: hard work, service, innovation, and a commitment to future generations. County fairs have long been a place where these ideals come to life, bringing neighbors together to celebrate agriculture, craftsmanship, education, and community spirit. The Lincoln County Fair is proud to continue this tradition, providing opportunities for youth to learn, compete, and grow while honoring the agricultural heritage and community values that have shaped Lincoln County and our country for generations.

The Original Social Network

Long before smartphones and the internet, the Lincoln County Fair was the "original social network." When the first fair was held in 1888, it was often the only week of the year that rural farm families took a break. It wasn’t just for fun—it was a critical "classroom" where neighbors shared new farming techniques and showed off their best crops to ensure the community could thrive through the Wisconsin winters.

50 years of m.a.s.s.

In 2026, we are celebrating a milestone: 50 years of the Market Animal Show & Sale (MASS). Established in 1976, this program is more than just a competition; it’s a year-long educational journey for our local youth, teaching them business, animal husbandry, and leadership. When you buy from the M.A.S.S. auction, you’re supporting 50 years of local meat markets and the next generation of Lincoln County leaders.

The Round Landmark

As you walk the grounds, keep an eye out for the Stock Pavilion. Built around 1928, this unique round structure is one of the few left in the Midwest. Its six-wing design wasn’t just for looks—it was engineered to give every spectator a perfect view of the livestock. It stands today as a monument to our agricultural heritage and a favorite spot for a shaded break.

Step Back in Time

History isn’t just in the books here—it’s a building you can walk into. The Brickyard School, a genuine one-room rural schoolhouse, was moved to the fairgrounds in 1960 to preserve a piece of our educational past. It serves as a reminder of the "Classroom without Walls" spirit that the fair has championed for over a century.

From "Jenny Bull Falls" to the Grandstand

Did you know the city of Merrill was originally known as Jenny Bull Falls? The name changed just seven years before the very first fair was held. Since those early days, our grandstand has seen it all—from dog-sulky races and hot air balloon stunts in the late 1800s to the high-horsepower Tractor Pulls and Demo Derby arena you see today.

A Legacy of Volunteers

The most impressive historical fact? Since day one, this fair has been powered by people, not profits. We are one of the few remaining 100% volunteer-run and free-gate fairs in Wisconsin. Generations of local families have donated their time to ensure that the gates stay open and the traditions stay alive for everyone—no ticket required.

THANKS TO OUR SPONSORS